About Us

Why Loop

Distracted driving is one of the leading causes of road Deaths and Injuries!

Every year in the U.S., almost a half million people are injured or killed in traffic accidents attributed to the combination of texting and driving. The statistics are shocking, especially in view of the fact that this danger could be completely avoided

Each year, over 330,000 accidents caused by texting while driving lead to severe injuries. This means that over 78% of all distracted drivers are distracted because they have been texting while driving.

1 out of 4 car accidents in the US are caused by texting while driving.

The Idea


While Bluesona’s CEO Mel Morrisons daughter was learning how to drive Mel became increasingly concerned for her road safety and the worry of Mobile phone use behind the wheel.

Mel began to investigate solutions to help prevent the issue. He came across many different Apps and services, But none of these truly prevented mobile phone use while driving! And none of these services would help parents detect if their child was using their phone when driving.

In the beginning of 2017 Mel founded Bluesona and began working on Loop which will developed into a complete App & Hardware package which is sure to prevent mobile phone use when driving.

The System

The Loop App is given to all drivers. This will monitor the drivers interaction with their phone while driving. Drivers can listen to Music, Navigate with Maps and also call a designated phone number.

While the user is driving the Loop app is gathering location info, Speed and time. This information is used to recreate a users journey which can be used for the purposes of usage based insurance.

All incoming alerts and notifications will be silenced and hidden until the driver exits Loop.
If the driver removed their phone from the system when driving the software will capture this and log it as a Major infringment, If the driver attempts to push the Loop app to the background or open another app we log this as a Minor infringment.

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