Bluesona Brings Telematics Plug from Bosch into the Loop
Bluesona, the Northern Ireland based company, is delighted to announce its strategic partnership with Bosch Connected Devices and Solutions. Bosch Connected Devices and Solutions is a fully owned subsidiary from Robert Bosch GmbH and is a globally leading sensor-device provider. The combination of Bluesona’s innovative distracted driving App ‘Loop’ and Bosch’s Telematics Plug will provide insurance companies with a comprehensive data-driven solution, ‘LoopMatics©’. It will enable them to improve their risk management, provide more tailored and cost effective policies and services to their customers and facilitate their move to Usage Based Insurance (UBI). As a result it will help to improve road safety.
Mel Morrison, Bluesona CEO said, “This partnership with Bosch is testimony to the quality of our products and technology, the benefits they can deliver to insurance companies and to safer driving generally. Our combined offering will provide the most comprehensive vehicle telematics solution currently available and the only one that solves the problem of distracted driving caused by mobile device usage.
“It is great to work together with Bluesona within telematics to create value for insurance companies and their customers. The integration of our Telematics Plug was a great milestone to initiate successful future projects.”
Dietrich Brunner, Global Sales Manager Insurance Industry
Bluesona was formed to provide a smart software solution to the major and growing problem of distracted driving caused by mobile device usage. This is achieved via our Loop Product which is a combination of an easy to use App and our unique Smart Charger. More recently, we have introduced LoopMatics which provides detailed information on driving behaviour and style as well as on all journeys. This detailed data is combined with the distracted driving data and is made available to the insurance companies via a tailored Dashboard for each customer.
Loop and LoopMatics can be integrated with other specialist telematics products as well as to other insurance company systems. https://bluesona.co.uk/
About Bosch Connected Devices and Solutions
Bosch Connected Devices and Solutions is a fully owned subsidiary from Robert Bosch GmbH and is a globally leading sensor-device provider. They develop and market innovative connected devices and tailor-made solutions for the Internet of Things (IoT) and telematics. Their competencies in electronics, sensor technology and software enable new business models for global markets.
More information can be found on their homepage: https://www.bosch-connectivity.com/
In recent years, the growing field of telematics has been at the forefront of a collective response to address the motor casualty rates especially among young drivers. Recent research has also confirmed in a bid to fight dangers while driving, collisions, and fatality rates that telematics is here to stay.
Whilst inexperience and speed are factors to take into consideration in these rates, distracted driving through in-vehicular phone usage is a growing problem for not only young people but all age demographics. The IAM RoadSmart Driving Safety Culture Survey 2019 cites that 70% of UK motorists believe this is a bigger problem than the previous year.
This graph below confirms that telematics has had a positive impact on the casualty rates of young people, an encouraging prediction for more mature drivers.
Source: Lexus Nexus
Our smartphone-based solution Loop protects people, not just cars and Bluesona’s connected technology is founded upon an ideological shift from repair to prevention. We take aim at distracted driving, the number one cause of road accidents. we encourage habitual attentiveness and a change in road behaviour for the safety of everyone.
Insurers can observe vehicles in real-time to track journeys, monitor road behaviour and understand how drivers use their vehicles with our LoopMatics telematics solution.
The Global Telematics Solutions Market Analysis Report 2020 states that the global telematics solutions market is expected to reach £62.03 billion by 2026 growing at a CAGR of 16.9% from 2018 to 2026.
With 31.9 million licenced cars on the road in GB, 1.1 million in Northern Ireland and 2 million in Ireland there is a huge opportunity for the insurance industry to develop prepositions to take advantage of this cutting-edge telematics technology.
Insurers can capitalise on our powerful LoopMatics technology to connect with their clients, offer a solution to provide a proactive, preventative approach and make a real difference to the lives of their insureds.
Getting behind the wheel drivers are faced with many potential distractions that can increase their risk of collision. With the increase in mobile phone ownership over recent years for all age demographics, its usage when driving for young drivers who are often inexperienced drivers already, all too often increases the risk of collision even more dramatically. The RAC’s Report on Motoring has highlighted the risk of distracted driving on our roads. The response from the 14 million motor owners surveyed shows their concern over handheld mobile phone usage as a significant distraction danger.
Source: RAC Report on Motoring 2019
Almost 10 million drivers admit that they make and received calls when driving on a handheld phone and alarmingly the rate for young drivers between the ages of 17-24 is 51% for those who make or receive calls in this manner at least occasionally. According to the RAC, motorists are concerned by incoming calls and notification distractions.
Source: RAC Report on Motoring 2019
The survey also highlights that the activities which cause even more risk due to even greater distraction is also a cause for concern with young drivers. Bluesona develops software and hardware that create a safer driving environment. Loop is a one of a kind solution to prevent distraction driving! Using a combination of advanced software systems as well as custom engineered patented smart charger to detect and deter distraction driving. Our “lock down” feature silences all notifications while the driver is in transit, allowing them to concentrate on their journey.