With driver distraction playing a role in 20-30% of all road collisions, changing driver distraction habits is more important than ever.

Loop is an innovative app that deters distracted driving and incentivises safe, on road behaviour. This is achieved through tracking infringements due to phone use. These infringements can include making and receiving calls, texting, emailing, using the internet or social media while driving. Our ‘lock down’ feature silences all notifications and minimises the dangers of distraction while the driver is in transit – allowing them to concentrate on their journey.

The Loop app not only monitors risky behaviour, it also effects long-term positive changes in driving behaviour,through increased awareness, knowledge, and feedback of journey scores and behavioural driving stats. Loop uses soft telematics which records when and where the driver started and ended a journey, start time, end time, distance travelled, and time taken to cover that distance, giving the full route travelled.